Genting Cruise Lines and China Southern Airlines Sign Strategic Fly-Cruise Partnership

June 24th, 2017

Genting Cruise Lines, a division of Genting Hong Kong, and China Southern Airlines, which has the largest air fleet in Asia, have signed a Memorandum of Understanding on a strategic fly-cruise partnership in China.

Under the agreement, the two industry leaders pledged to take the fly-cruise travel concept into a new era and contribute to the development of Guangzhou as a world-class cruise homeport and travel hub.

Genting Cruise Lines, which consists of Star Cruises and Dream Cruises, and China Southern Airlines will pull together their resources in product development, sales, marketing and promotions to create innovative, unique and competitive travel products, such as the new “Air + Cruise + Travel” program targeting MICE, group and individual travellers.

The agreement will be rolled out in two phases: the first involves cross-promotion to corporate staff and affiliates of both parties, followed by a full-fledged promotion campaign in the market to drive domestic and international travel across all sales channels.
The signing ceremony marks the beginning of a strategic fly-cruise partnership between the two companies, in which both parties will further develop joint promotion opportunities on loyalty programs, such as exclusive access to VIP lounges and express check-ins; affiliate rewards programs, express luggage portal service and more. This partnership will provide travellers with an augmented fly- cruise experience, complimented with the ease and convenience of a one-stop service by two of the most prominent industry leaders in the cruise and air travel industries.

This strategic partnership is supported by the Tourism Administration of Guangzhou Municipality, which will host the Guangzhou Cruise Tourism Culture Festival to showcase distinctive offerings of Guangzhou tourism, among which includes the promotion of the “Air + Cruise + Land” travel concept in Southern China.

The exclusive fly-cruise package presented by Genting Cruise Lines and China Southern Airlines will be officially launched on 28 June, which will coincide with the monthly China Southern Member Day. Over a million China Southern Airlines members will enjoy exclusive on board dining credits upon purchase of fly-cruise packages comprising of direct flights from over 40 cities in China to Guangzhou, paired with the 5-night cruises to Okinawa on Genting Dream. Purchases made on 28 June via the official website of China Southern Airlines will also be entitled to an extra one-off discount of RMB$1,000.

(Star Cruises, Dream Cruises)