The UK Shows: Cruise Lines at the Daily Mail Cruise Show – Cruise Lines at the Daily Telelgraph Travel Show

by Kevin Griffin

The Cruise Show season is with us in London yet again and here is this week’s report. The most interesting comparison is between this weekend’s Daily Mail Cruise Show and next weekend’s DailyTelegraph Travel Show, which features a Cruise showcase. And the most interesting finding is the lines or operators that are exhibiting at both shows.

Daily Mail Cruise Show - Olympia London 17-18 February 2018

Daily Mail Cruise Show – Olympia London 17-18 February 2018

This is limited to eight operators: APT Luxury River Cruises, Hapag-Lloyd Cruises, Noble Caledonia, Regent Seven Seas Cruises, Saga Cruises, Star Clippers, Titan Travel and Viking Cruises. None of these lines operates a ship that can carry more than 1,000 guests.

It is interesting what this says about shows being hands-on places for smaller operators while the mass market lines now rely more on screens than stands to sell their wares.

Cruise Lines at the Daily Mail Cruise Show
Olympia London 17-18 February 2018

Amadeus River Cruises
American Steamboat Cruises
APT Luxury River Cruises
Azamara Club Cruises
Cruiseco
Crystal Cruises
G Adventures
Hapag-Lloyd Cruises
Hebridean Islands Cruises
Marella Cruises
Noble Caledonia Ltd
Norwegian Cruise Lines
Oceania Cruises
Regent Seven Seas Cruises
Saga Cruises
Seafarer Cruises
Star Clippers
Titan Travel
Viking Cruises
Vision Cruise
Volga Dream

The Daily Mail Cruise Show closed yesterday. There were plenty of exhibitors but many were non-cruise and there were still empty spaces. Daily Mail Cruise Show - Olympia London 17-18 February 2018

The number of cruise lines with stands was twenty-one but only Norwegian Cruise Line was there from the mnajors. Obvious by their absence were Celebrity Cruises, Costa Cruises, Cunard Line, MSC Cruises, P&O Cruises, Princess Cruises, Royal Caribbean International, all of whom offer regualt UK departures, as well as local lines such as Cruise & Maritime and Fred. Olsen Cruise Lines.

Other than Norwegian, the exhibitors this year were pretty well made up of small ship, tall ship or luxury lines.

Cruise Lines at the Daily Telelgraph Travel Show
Excel London 23-25 February 2018

APT Luxury River Cruises
Cunard Line
Fred. River Cruises
Hapag-Lloyd Cruises
Hurtigruten
Jules Verne
Noble Caledonia Ltd
Norwegian Cruise Lines
P&O Cruises
Regent Seven Seas Cruises
ROL Cruise
Saga Cruises
SeaDream Tacht Club
Silversea Cruises
Star Clippers
Titan Travel
Tauck Tours
Viking Cruises
Daily Telelgraph Travel Show - Excel London 23-25 February 2018
Eighteen cruise lines are expected to be hand in the Cruise showcase at next weekend’s Daily Telegraph Travel Show.

Again, no majors. The larger lines at this show will include Cunard Line and P&O Cruises, whereas the others will be mainly small ship, tall ship and expedition operators.

(Kevin Griffin is managing director of specialist cruise agency The Cruise People Ltd in London, England. For further information concerning cruises mentioned in this article readers can visit his blog)

(See the last columns)

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