Hurtigruten Appoints Beth Mercier as Director, National Accounts for the Americas Region

Hurtigruten (logo)“Beth Mercier will strengthen our support for expedition selling agents, especially among our newly-identified strategic accounts. Her can-do attitude and willingness to take on new challenges makes Beth an especially good fit for this position as we broaden and deepen our travel agent relationships,” noted Hurtigruten Americas President, William Harber.

Mercier will position Hurtigruten as the preferred Expedition supplier of choice among national consortia and trade partners. She’ll identify new, high-potential agencies and agents and, working with Hurtigruten’s regional business development veterans, drive additional growth in the Americas.

She’ll continue to represent Hurtigruten at trade events and seminars and conduct workshops and webinars to educate trade partners, growing interest and awareness in Hurtigruten and in the Arctic and Antarctic destinations Hurtigruten sails.

“I’m so pleased with my appointment and look forward to working with our national consortia and trade partners to grow their Hurtigruten expedition cruise business,” added Beth Mercier, National Accounts Director for the Americas.

Mercier has over 10 years of experience in the travel industry. She was most recently Hurtigruten’s Director of U.S. Explorer Sales, based in its Seattle, WA regional headquarters. Over her career, she’s managed increasing areas of responsibility in nationally-recognized tour operator, hospitality, and expedition cruising companies.


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