Costa Cruises to celebrate its 70th anniversary in Genoa with Oliviero Toscani

Costa Cruises (Logo)An exhibition dedicated to happiness by the celebrated Italian photographer is due to open on 6 July this year at the Palazzo Ducale, in Genoa, under the patronage of the Liguria Region and Genoa City Council. The title of the exhibition is “Oliviero Toscani.

Ladro di Felicitಔ (Happiness² Thief), as it consists of over 100 photographs “stolen” by Toscani on board the Costa Pacifica, during a week-long cruise in the Caribbean that began on 31 March, the exact day on which Costa, whose story began on 31 March 1948 with the first sailing by the passenger ship “Anna C”, celebrated its birthday. The project is supported by Canon Italia as a digital imaging partner.

The theme of the photographs is the happiness experienced by guests travelling on Costa ships. As the title of the exhibition suggests, they were taken to capture spontaneous and natural emotions.

“It is said that in theatre, cinema or television, it is easier to make people cry than laugh. The same thing is true of photography, it is easier to photograph horrors, wars, famines, unhappiness than peace, love, harmony, happiness! Having Happiness as a theme to photograph is a great privilege and a great challenge” – said Oliviero Toscani.

The “Oliviero Toscani. Ladro di Felicitಔ exhibition, with free admission, will remain on display at the Palazzo Ducale until 14 October. It will be curated by Flavio Arensi, with a unique installation by Peter Bottazzi creating an engaging and immersive experience for visitors. The exhibition catalogue, published by Mondadori Electa, will include a preface by the Italian art critic Philippe Daverio.

Starting in May, a selection of 10 photos taken by Oliviero Toscani will be on display for the first time on board Costa ships, becoming a real “floating exhibition” that will travel around the world. The photos will be printed on large canvases and will literally float in the atrium of each ship, creating a vertical layout of great visual impact.

The Palazzo Ducale exhibition will also include a number of images taken by guests of the Costa Pacifica who took part in a series of thematic workshops conducted by Toscani and his associates during their stay on board, with the contribution of a Canon Academy teacher. 50 cameras from the EOS range were made available to guests to put the theoretical lessons into practice with field photography sessions.

(Costa Cruises)

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