MSC Cruises To Become Official Sponsor Of Paris Saint-Germain Football Club
MSC Cruises and Paris Saint-Germain, one of the fastest-growing football clubs in the world, announced a new partnership under which MSC Cruises will become the official and exclusive global cruise partner of France’s leading football team.
The partnership between the two brands will last for three years and will be showcased throughout the seasons at Parc des Princes and beyond.
Commenting on the announcement, which was made in Paris at Parc des Princes, the official home of Paris Saint-Germain, Gianni Onorato, CEO of MSC Cruises, said: “For MSC Cruises, this is a truly exciting opportunity to join forces with the French football giants and a fierce European contender. It is part of MSC Cruises’ strategic focus in France, a key market, to build further positive brand association as well as introduce our distinctive cruise experience to new audiences in France, Europe and across the globe.”
Mr Onorato added: “The relationship with Paris Saint-Germain demonstrates our ongoing commitment to partner with world-class leaders. MSC Cruises and Paris Saint-Germain both have a culture of excellence, a strong global footprint, and as we seek to access new audiences in an engaging and relevant way, they are the perfect partner to help us.”
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain stated: “We are delighted to welcome MSC Cruises to the Paris Saint-Germain family. We share core values such as striving for excellence and offering high quality and innovative experiences to our fans and customers.
Paris Saint-Germain and MSC Cruises are growing fast all over the world. The Club is now followed by over 65 million fans on social media and is especially focused on markets which are key to MSC Cruises, such as Brazil and Asia.”
The partnership includes collective image rights, VIP hospitality, meet & greets with players, LED perimeter advertising during matches, brand activation during international tours, signed merchandise and dedicated marketing opportunities, including digital assets to engage fans and cruisers alike.