Norwegian Cruise Line Campaign Recognizing Teachers Surpasses One Million Votes
Recognized as the innovator in cruise travel, the brand launched the campaign on March 12 to celebrate the North American debut of its 15th ship, Norwegian Joy. The ship’s inaugural cruise coincides with Teacher Appreciation Week (May 6-10, 2019).
“We knew this campaign would strike a chord, but we have been blown away by the response,” said Andy Stuart, President and CEO of Norwegian Cruise Line. “Recognizing and rewarding teachers, who often are unsung heroes in our society, is resonating with our guests and we couldn’t be happier. As I’ve said, through this effort, we are able to celebrate the power of education and travel, and reward those who have taken responsibility for our future, our children.”
Norwegian Cruise Line’s Giving Joy campaign, which celebrates the intersection of travel and education, runs through April 12, 2019. The company is asking for nominations of certified or accredited teachers in the U.S. and Canada who are inspiring joy in the classroom. The 15 teachers with the most votes will win a seven-day cruise for two. They will also be provided airfare and accommodations for an award ceremony taking place in Seattle on May 3, 2019, where they will have the chance to win $15,000 for their school.
“I encourage everyone to nominate the teachers in their life,” said Stuart. “This is an opportunity to publicly say ‘thank you’ and recognize the outstanding efforts they make every day.”
To nominate a favorite teacher, to vote and for terms and conditions, please visit nclgivingjoy.com.