Seabourn Launches “Current”, A New Digital Magazine Covering The Line’s Ultra-Luxury Cruise Experience
Seabourn has charted a course into online publishing with the launch of “Current”,a new digital magazine that provides a window into the world of luxury travel through the Seabourn experience and the coveted destinations around the world that are a part of it.
Fashioned with striking photography and eloquently written articles,Current communicates the endless beauty of stories found in every corner of the planet, from culinary to wellness to expedition experiences. Designed to appeal to luxury travel consumers and advisors alike, Currentcontent is carefully selected to inspire curiosity and global exploration – and get both new and returning guests onboard to experience the extraordinary worlds in a way that only Seabourn can deliver.
“We’re thrilled to launch our first-ever digital magazine, creating an avenue for guests and travel advisors to discover the beauty and culture of Seabourn’s luxury travel experience around the world,” said Chris Austin, senior vice president of Global Marketing & Sales for Seabourn. “As its name implies, Current will always be on the move, offering one destination after another for readers to enjoy and, hopefully, to experience together with us.”
Easy to navigate and a pleasure to peruse, Current’s content is arranged in categories – including “Destinations,” “Things to Do,” “Culture,” “Wellness,” and “Cuisine” – and articles are brimming with timely and descriptive details to stimulate the imagination for readers and destination tips to create excitement to plan their next holiday with Seabourn.
Developed together with agency partner FIG, readers will also find intriguing stories on “Expedition” and the ultra-luxury experience travelers seeking adventure will have starting in 2021 when Seabourn’s new ultra-luxury expedition ships transport them to coveted locations only a few get to see. Discover, for instance, “Deep Alaska,” on the hidden worlds and amazing secrets waiting just below the waterline in The Last Frontier; “The Banks of the Chao Phraya,” on the many marvels of Bangkok’s canals; and “You Need to Go to Ålesund,” on the cultural highlights and stunning beauty of the Sunnmøre Alps of Norway – to name but a handful.
Beyond original articles and imagery, Current offers video segments to put readers right in the thick of culture and beauty of any given destination. More than anything, Current has the look and feel of a luxury, glossy publication – and one worthy of Seabourn at that. Content is updated regularly, with past articles available indefinitely via convenient search.