Cruise Planners Promotes Theresa Scalzitti to SVP to Continue Company’s Quest to Remain Cutting Edge
Cruise Planners, an American Express Travel Representative, is thrilled to announce the promotion of Theresa Scalzitti to Senior Vice President of Sales and Marketing.
“Theresa plays an integral role working with the executive team. She is a true extension of us,” says Vicky Garcia, COO and co-owner, Cruise Planners. “Her leadership, analytical skills, and diligence has contributed to the company’s increased profits and overall efficiencies. Many who work closely with her will agree, she is not only bright and kind, but steadfast in her determination to keep Cruise Planners at the very top of our game.”
Since joining Cruise Planners in 2016, Scalzitti was instrumental to the company’s quest to remain cutting edge and the company was named Travel Agency Innovator of the Year by CLIA for its MarTech advancements benefitting travel advisors to make their business a highly profitable one.
The self-proclaimed “cruising queen” joined Cruise Planners after 21 years with Royal Caribbean International, and “leaped” into the Vice President of Sales and Marketing role three years ago on Leap Day. Scalzitti is known as an advocate for travel advisors and a voice from the cruise line who consistently crushes sales goals.
“Theresa is an extraordinary unicorn and trailblazer. She has inspired new ideas with her strategic playbook by empowering those at the forefront of travel,” added Michelle Fee, CEO and founder, Cruise Planners. “She is results-driven, has an extensive background in various marketing programs and created and executed several new programs and promotions that generated millions of dollars in incremental revenue.”
Scalzitti manages the strategic direction of the Sales, Marketing and Business Development teams, which includes Public Relations, Digital Strategy, Corporate Communications, Creative Programs, Groups, CP Vacations and American Express Programs. In the past, she also oversaw Training and Events.