Fred. Olsen Cruise Lines’ guests, staff and crew raise over £20,000 for Ipswich’s St Elizabeth Hospice
Fred. Olsen Cruise Lines’ guests, staff and crew have raised more than £20,000 in aid of Ipswich-based St Elizabeth Hospice, as part of ‘Elmer’s Big Parade Suffolk’, which culminated with an auction on the evening of 3rd October 2019.
Fred. Olsen – which has its Head Office in Ipswich – was a sponsor of ‘Elmer’s Big Parade Suffolk’, which saw over 50 uniquely-designed elephant sculptures take over the town and its popular Waterfront, to raise funds for, and awareness of, the vital work of St Elizabeth Hospice, the main Hospice serving the East Suffolk area.
In 2018, Fred. Olsen sponsored its very own ‘Elmer’ sculpture – ‘Elmer’s Travel Trunk’ – which spent the Summer displayed on the Ipswich Waterfront, celebrating the company’s maritime heritage.
Throughout the Parade, Fred. Olsen guests and crew aboard its four-strong ocean fleet – Balmoral, Boudicca, Braemar and Black Watch – raised over £15,620 with fundraising events, raffles, sponsored swims, colourful manicures and the sale of Elmer cookies.
Meanwhile, the efforts continued shoreside, with a series of fundraising events at the company’s headquarters in White House Road, Ipswich.
Significantly, Fred. Olsen has now purchased its ‘Elmer’s Travel Trunk’ sculpture, designed by Suffolk artist Angela Ashford, for £4,400, when it went under the hammer at auction.
The ‘Elmer’s Big Parade Suffolk’ campaign has raised a grand total of £261,500 for the Hospice so far.
‘Elmer’s Big Parade Suffolk’ was St Elizabeth Hospice’s second art trail, following on from the very successful ‘Pigs Gone Wild’ Ipswich trail in 2017. It was organised once again with Wild in Art, as well as new partner Andersen Press, the publishers behind the world-renowned children’s character, ‘Elmer the Patchwork Elephant’.
The Parade saw more than 50 large, bespoke ‘Elmer’ sculptures laid out across Ipswich town centre and the Waterfront, in aid of St Elizabeth Hospice. It marks the 30th year since the first book of Elmer’s adventures was published by Andersen Press, which also coincides with St Elizabeth Hospice’s 30th anniversary.