François Baltus-Languedoc new CEO of Martinique Tourism Authority

Fort-de-France is the largest port and the capital city of MartiniqueMr. François Baltus-Languedoc’s missions at the helm of the Martinique Tourism Authority will be to devise and implement innovative strategies to develop the appeal of the destination, both in terms of promotion towards international markets, as well as to advance the tourism offer in Martinique.

Having held a variety of management positions within prestigious international groups during his 25 years in the travel and international hospitality industries, François Baltus-Languedoc has experience in tourism strategy, in business tourism,the high-end and mid-level hotel sector, and in-depth knowledge of the prospecting markets (North America and Europe) and potential markets (Latin America, South East Asia) for Martinique.

Karine Mousseau
, Tourism Commissioner of Martinique commented: “With his skills and international experience, I am convinced, that along with the teams of the Martinique Tourism Authority and both the public and private sector professionals, Baltus-Languedoc will be able to fashion an innovative and imaginative strategy to advance Martinique’s travel industry.”

(Martinique Cruise)

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