Cruise Planners Flexes its Award-Winning Email Marketing Muscle
Cruise Planners, an American Express Travel Representative, announced it has enhanced capability to micro-target direct mail and email marketing efforts.
The majority of clients say marketing emails influence their purchase decisions, proving targeted marketing efforts are highly effective, according to HubSpot, an industry lead developer and marketer of software products for inbound marketing and sales.
“We have always been able to segment clients, but now have the ability to send impactful emails and direct mailers using geo-targets, past travel preferences and repeat customers or new-to-brand,” said Michelle Fee, CEO and founder of Cruise Planners. “This takes our loyalty and retention marketing game to the next level on behalf of our travel advisors. All of our marketing is initiated by our in-house marketing team, allowing our travel advisors valuable time to meet new prospects and sell travel, which ultimately increases sales.”
The company does the work for their advisors, essentially serving up the list of clients who best match the criteria for the marketing effort. This advanced targeting is a key component of a multi-faceted marketing strategy that has propelled travel sales year after year.
“Cruise Planners has always been one of the strongest marketing partners due to their ability to be quick to market, their highly engaged travel advisor network and their sophisticated marketing tools,” said Vicki Freed, senior vice president of sales, trade support and service for Royal Caribbean International. “As a travel advisor advocate, I love that Cruise Planners are true innovators and are always thinking about what’s next.”
There is an array of other big data tools utilized by Cruise Planners that are continuously optimized, including:
CP Insights – solutions that incorporate economic, demographic and behavioral segmentation to target the right client at the right time with relevant promotions, sales and marketing pieces.
Hot Lists – easy-to-use tool allowing travel advisors to engage with their clients at the tap of a button to help fulfill celebration travel for life’s milestone moments
CP View – tool to help agents match sailings and itineraries with special audiences based on customer data, sales trends and consumer behavior suggesting clients that would be ideal targets for select itineraries – with a few clicks in the Cruise Planners system; a marketing communication is created to facilitate the generation of new business.
Cruise Planners constant innovation is a prime example of their ongoing quest to remain cutting edge and provide its network of more than 2,500 nationwide travel advisors with the best marketing and technology solutions in the industry.