Intercruise Recategorises Shore Excursions in Differentiation Drive
“The cruise industry is ever more diverse, both in terms of the cruise guest demographic and the type of cruise vacation. Our new shorex categories are a reflection of this industry evolution and will enable us to better serve cruise lines and their guests,” Said Olga Piqueras, Intercruises Managing Director.
“These categories are a framework to better align all Intercruises product teams worldwide and ensure we continue to develop innovative, original and valuable experiences. We listened to feedback from cruise lines and our local teams and this is just one of a number of actions we are taking to enhance the guest experience and support greater participation rates.” Added Carmen Morosan, Global Shore Excursions Manager.