Seabourn Names Helly Hansen As Official Apparel Partner
Seabourn has signed an agreement with outdoor apparel company Helly Hansen, who will become the “Official Apparel Partner” for the cruise brand as it continues to grow and expand its offering in the expedition travel market through its forthcoming ultra-luxury purpose-built expedition ships and Ventures by Seabourn optional shore excursion program.
Helly Hansen has been outfitting professionals working in the elements for 142 years since its founder, sea captain Helly Juell Hansen, created the first supple waterproof fabrics to keep his crew dry and protected out on the water. The company currently offers a selection of high-quality sports and outdoor apparel, footwear, and accessories. Helly Hansen gear is worn and trusted by professionals on oceans, mountains, and in some of the world’s harshest environments.
“We’re very excited to work together with an outfitter who has an established heritage and passion for innovation in the outdoor apparel industry,” said Robin West, vice president of Expedition Operations for Seabourn. “Seabourn and Helly Hansen have a shared view that the world around us has so much insight and fulfillment to offer, and with the right gear, travelers can enjoy these places no matter the conditions.”
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