A-ROSA backs expansion with CLIA Australasia Partnership
A-ROSA River Cruises has partnered with Cruise Lines International Association as it mounts an expansion into Australian and New Zealand markets, joining CLIA Australasia as a River Marketing Affiliate.
The partnership brings A-ROSA into CLIA Australasia’s wider cruise community, made up of cruise lines from around the world as well as travel agent members from across Australia and New Zealand and Executive Partners from supporting industries.
A-ROSA operates European river cruises with a fleet of 12 vessels, exploring waterways including the Rhine, Danube, Rhône, Seine and Douro, and offering city and nature tours as well as curated themed itineraries. The company recently established a sales and marketing presence in Australasia as part of its plans to increase its profile among Australian and New Zealand travellers.
CLIA Australasia Managing Director Joel Katz said A-ROSA was a welcome addition to CLIA’s regional community of River Marketing Affiliates.
“River cruising continues to be a dynamic and popular sector within the international cruise industry and the Australasian region is one of its most significant markets,” Mr Katz said. “The addition of A-ROSA to the CLIA community in this region is a sign of the increasing diversity of river cruise options available to Australian and New Zealand travellers and the enormous opportunity this presents to travel agents.”
A-ROSA River Cruises’ Regional Director Australia & New Zealand, Birgit Eisbrenner, said: “Since A-ROSA’s launch in Australia and New Zealand in October 2019, we have been absolutely delighted by the positive response we have received from the trade. Due to its flexible itineraries and relaxed on-board atmosphere, A-ROSA is the perfect choice for Australians and New Zealanders and we look forward to growing the brand even further in Australasia.
“As a member of CLIA, we now have the perfect platform to engage with the very best cruise agents Australia and New Zealand have to offer, allowing us to showcase our superb product offering and establish further Preferred Partner agreements. We look forward to continuing our success in introducing more agents to our unique river cruise offering.”
CLIA’s River Marketing Affiliate program brings together organisations with a common goal of supporting and developing the international river cruise industry. A-ROSA joins the Australasia River Marketing Affiliate program in addition to its existing participation in CLIA’s Europe River Marketing Affiliate program.