Daily Burn and Holland America Line Form Partnership to Turn Fitness Resolutions Into Habits, Complete with Alaskan Getaway
Today, Daily Burn, the leading on-demand fitness collective, and global cruise line Holland America Line have partnered to help people stick to their fitness resolutions in 2020 and beyond.
To make the incentive stronger, the companies are offering the chance for two people to win a seven-day trip to Alaska through at-home fitness sweepstakes called “Exercise for Alaskan Adventure.”
Research shows that less than 25 percent of people stay committed to their resolutions after 30 days and only eight percent accomplish them for the year. According to a 2009 study published in the European Journal of Social Psychology1, on average, it takes 66 days to form a habit. With this in mind, Daily Burn and Holland America Line are encouraging people to take their resolutions and turn them into habits through a 66-day fitness challenge through Daily Burn’s on-demand, all-encompassing At Home membership.
The winners will also receive year-long subscriptions to Daily Burn’s At Home, Yoga, HIIT and Running memberships for them and a guest.
“We’re thrilled to work with Holland America Line to help encourage anyone from fitness beginners to longtime Daily Burn members to meet their goals in the new year,” said Tricia Han, CEO of Daily Burn. “Daily Burn believes in celebrating the small, everyday victories – from choosing to take the stairs to making time for a fitness class – so we’re pleased to be able to offer this experience to anyone who is ready to get moving.”
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