The Port of Tarragona’s campaign shows the cruise industry how much it is missed
The Port of Tarragona has worked and continues to work to consolidate Tarragona as a regular cruise tourism destination. This is one of the strategic lines established by the Port.
A video clip of just over 25 seconds entitled ‘Nothing Moves without You’, promoted by the Tarragona Cruise Port Costa Daurada, shows the cruise industry how much it is missed. The absence of the cruise sector has made the Port of Tarragona’s heart grow fonder, and the video aims to convey the current feeling of emptiness when looking at the sea from Tarragona without the vitality and activity of the cruise ships and passengers that the city regularly welcomes.
The video illustrates and reinforces the region’s tremendous appeal and offers the tourism sector a chance to learn more about Tarragona, a city that has positioned itself on the international cruise map and in the itineraries of major cruise lines.
Under the Tarragona Cruise Port Costa Daurada brand, created to publicise the region’s enormous potential, work is under way for future seasons filled with exciting opportunities, striving, as always, to ensure the complete safety of every visitor.
Work continues on the construction of the new Balears pier, a new space measuring 4,000 m2. The new pier will allow up to four cruise ships to dock in the Port at the same time, and is scheduled to be operational around May 2021. The pier represents an investment of 27 million euros, a place to work under optimum conditions, and a path towards future growth for the Port.
Taking advantage of the suspension of cruise activities due to COVID, the Port and other project stakeholders have also undertaken various initiatives to redirect promotional actions to highlight the region’s attractions and to ensure that Tarragona has the best possible positioning when operations in the sector start again. Despite the flurry of activity at the Port, nothing will really move until the star attraction returns: the cruise ships and their passengers.
Meetings, conferences and virtual encounters at trade fairs are a focal point for the cruise community that offer abundant opportunities for networking, procurement and innovation: an ideal forum to present Tarragona as a leading cruise destination. Tarragona’s uniqueness and distinctive attractions make it an excellent destination for Mediterranean cruise itineraries, as it is a region recognised by UNESCO for several of its distinguishing features, including the City of Tarragona and the Poblet Monastery as World Heritage Sites, human castles as Intangible Cultural Heritage of Humanity and the Ebro Delta as a Biosphere Reserve.