Ambassador Cruise Line Appoints Cruise Retailer Harding

Ambassador Cruise Line (Logo)Ambassador Cruise Line has announced the appointment of retailer Harding to deliver the onboard retail offering for guests onboard the Ambassador ship, “Ambience” with an option for their second ship, “Ambition”.

Ambassador is the first British cruise line to launch in the UK in over a decade. Sailing from London Tilbury, the no-fly itineraries provide a premium-value, authentic cruise experience, predominantly aimed at the 50-plus traveller. “Ambience” will set sail on her inaugural cruise on 6th April this year and Ambition will enter service in 2023.

Harding will provide an outstanding onboard retail experience, including sourcing the following products for Ambassador’s guests to purchase whilst at sea:

● Fine jewellery as well as costume jewellery and watches
● Beauty products, toiletries, and fragrance
● Electricals
● Ambassador Cruise Line merchandise, clothing, bags, sunglasses, and accessories
● Liquor, cigarettes, confectionery, and gifts

Bob McGowan Head of Guest Experience says “We chose Harding as Ambassador’s cruise travel retail partner as they are one of the global leaders in onboard retailing and services. They deliver on commercial performance and help build partnerships that will offer us and our guests relevant brands, great service and innovative customer experiences on our ships”.

Neil Harding, President, Harding said “This is a significant step in Harding’s history, and I am delighted to confirm our partnership with Ambassador Cruise Line. We work in a total ‘Quarternity’ approach to deliver the most commercial arrangement with our partners, providing the best products with the right experiences and right brands both for the customer and their holiday destination. Our ambition is to make every cruise better through the retail experience. We are delighted that Ambassador Cruise Line has put its trust in Harding here in the UK.”

(Ambassador Cruise Line)

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