Executive Changes at Florida-Caribbean Cruise Association to Strengthen Partnerships
Florida-Caribbean Cruise Association (FCCA) – the trade association that represents the mutual interests of destinations and stakeholders throughout the Caribbean, Central and South America, and Mexico, along with Member Lines that operate over 90 percent of the global cruising capacity – has made changes to its executive structure.
Adam Ceserano, formerly the Senior Vice President, has been appointed as the President, with Michele Paige, previously the President, becoming the newly formed position of Chief Executive Officer.
The decision was directed by the FCCA Executive Committee, comprised of Presidents and above of FCCA Member Lines, and effective immediately.
“On behalf of FCCA and the Executive Committee, I can confidently say that we believe this change will build a stronger association,” said Micky Arison, Chairman of FCCA and Carnival Corporation & plc. “While maintaining Michele’s crucial roles in the new title as Chief Executive Officer and adding a separate President in Mr. Ceserano, who has proven to be an invaluable asset to FCCA in his 21-year tenure, the partners, members and destinations will have a more unified leadership team.”
“I am honored and humbled by this decision and the creation of the CEO role,” said Paige. “I look forward to being as active and involved as ever while continuing the same mission I have held for decades: to advance mutual benefits between destinations and cruise lines.”
Paige has effectively built the FCCA from the ground up with the direction of the Executive Committee.
After spending 17 years in various positions at Cruise Lines International Association (CLIA), she embarked FCCA in February 1992 as Director of Operations and Communications. She was appointed to head the association in January of 1993 as its Executive Director and then named President in March 1997. While leading FCCA, she has initiated numerous programs and forums to strengthen the association and, more importantly, the ties between the cruise industry and destinations and stakeholders, including: the annual FCCA Cruise Conference, the FCCA Foundation, the FCCA outreach programs, the FCCA membership programs and training programs, to name a few.
Ceserano joined FCCA in 2001 as the Manager of Marketing and was promoted to Director of Marketing and Sales in 2006. That same year, he was appointed to Vice President. Most recently the Senior Vice President, he worked in all aspects that FCCA operates and oversaw all day-to-day functions – with a focus on developing and strengthening FCCA membership programs, as well as the strategic partnerships between destinations and FCCA Member Lines.
“I am grateful for the faith that the Executive Committee has imparted in me with this appointment,” said Ceserano. “My goal has always been to strengthen the FCCA and our partners, and I am excited to find new ways to accelerate these objectives while maintaining a hands-on approach to touch on every program that FCCA operates.”