Celebrity Cruises Realigns Sales Organization
Celebrity Cruises has changed its sales structure to provide elevated sales and support to national and key accounts, along with enhanced marketing support to trade partners.
The new organizational structure will go into effect beginning May 23 and was announced by Dondra Ritzenthaler, SVP of sales, the Americas, and Keith Lane, VP of sales, the Americas, Celebrity Cruises.
Highlights of the new structure include: aligning inside sales with national accounts under the leadership of Jennifer Suarez, associate vice president of national accounts; providing top field accounts with key account manager support; and driving incremental trade business in key cities via the line’s field sales managers, who will also have access to marketing and social media tools, such as Branch Up, for the cruise line’s partners.
Additionally, the line’s regional marketing managers will be refocused on supporting key partner marketing efforts by curating various tools and resources to increase business including leveraging Celebrity’s Marketing Assistance Program 2.0 (MAP), accessible via CruisingPower.com.
Full story at https://www.travelagentcentral.com/cruises/celebrity-cruises-realigns-sales-organization
