MSC Cruises Named The Official Cruise Line Partner Of The New York Knicks. Knicks and MSC Cruises will Partner on a Sustainability Program to Help Ocean Conservation
Madison Square Garden Sports Corp. announced a multi-year marketing partnership with MSC Cruises, naming one of the world’s largest cruise brands the Official Cruise Line Partner of the New York Knicks.
Through the partnership, MSC Cruises will receive significant brand promotion during all Knicks games at The Garden including LED Signage and Virtual On-Court Signage. MSC Cruises will also serve as the Presenting Partner of the Knicks in-game T-Shirt Toss.
As the Knicks first global rights marketing partner, the organization will work with MSC Cruises to create new activations in overseas markets, which could include Italy, Germany, England and Brazil. They will work together to provide unique content and brand promotion to continue growing the game of basketball.
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