Cruise Sales Strength Continues as Holland America Line Sees Biggest January Booking Week on Record
In an early sign of a successful Wave season, Holland America Line bookings in the third week of January were the highest on record for any January week for the premium cruise line.
The week ending January 20 also exceeded bookings during the same week in 2019 by more than 20%.
The rise was especially notable for summer cruises and Cruisetours to Alaska, where Holland America Line offers more cruises to Glacier Bay than any other line and is the only cruise line with owned land operations in both Denali and Yukon. For the week ending Jan. 20, Alaska bookings were 25% higher than in the strongest week in January 2019.
