Saga pivoting to growth: Leveraging Media, Insight and Data to create the leading Superbrand for older people. Launch of “Saga Exceptional” – a dedicated global website for the over 50s
Saga plc (Saga or the Group), the UK’s specialist in products and services for people over 50 is, today, holding a Capital Markets Event to outline the details behind its strategy to build the largest and fastest-growing business for older people and position Saga as the leading Superbrand for the ‘Experience Generation’. (more…)